U.S. Bank – Life Moments

Description: Wrote all content and helped create article templates for Life Moments section of U.S. Bank mobile app. This section provides financial tips, education, and advice for common life events like buying a first home or getting married.

Content can be viewed live in the U.S. Bank mobile app, no login required. Go to Explore our products > Moments.

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U.S. Bank mobile app

Client: U.S. Bank

Description: Wrote content for various product pages within the U.S. Bank mobile app.

Content can be viewed live in the U.S. Bank mobile app, no login required. Go to Explore our products.

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Principal Financial – Newsletter

Client: Principal Financial

Description: Wrote copy for monthly consumer e-newsletter, Financial Tips.

Principal Financial – Articles

Client: Principal Financial

Description: Wrote numerous articles for the Explore Life & Money section of Principal’s consumer website.

Principal Financial – Product Pages

Client: Principal Financial

Description: Wrote copy for home page hero CTAs and various consumer product pages, including Income Protection.

Caregiver Partners

Client: UnitedHealthcare

Description: Wrote all copy for Caregiver Partners site, which is a tool that provides customized resources for people caring for a loved one. Most content is behind a login, but includes tool flow questions, interface copy, and error messages.

AARP Medicare Plans

Client: AARP Medicare Plans/UnitedHealthcare

Description: Wrote and edited content for the entire website, which consisted of an over 700-page Word document. Managed and edited the work of freelance writers, and ensured all style, legal, and government requirements were met.

I also created a content document template for the client, based on input from reviewers and developers.

ThedaCare

Client: ThedaCare

Description: Wrote or edited the majority of the copy on the website. Participated in stakeholder interviews to gather source content for a complete site update.

BackWithIt.org – ThedaCare microsite

Client: ThedaCare

Description: Interviewed nine doctors to gather source content for ThedaCare and NeuroSpine Center of Wisconsin's spine care microsite, BackWithIt.org (site is no longer live). Wrote all copy and helped architect site structure.

BlackBerry

Client: Research In Motion (BlackBerry)

Description: Created copy for "GPS" and "Themes" homepage campaigns for North American BlackBerry site. (Note: Campaigns are no longer live.)

Confab: The Content Strategy Conference

Client: Confab: The Content Strategy Conference

Description: Wrote all copy for 2012 conference website. Also wrote pre- and post-event copy for emails sent to attendees. (Note: This event has since expanded, and the 2012 site was folded into a new website.)

University of Denver

Client: University of Denver

Description: Edited and wrote new copy for the entire alumni website. Offered site structure recommendations throughout the project, to avoid redundancies and eliminate pages with incomplete or unsupported content. Also noted areas in need of governance, i.e., pages with time-sensitive content.

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BMC Software – Web & marketing copy

Client: BMC Software

Description: Wrote various Web and marketing copy for Control-M and MainView business lines. Worked with product-based digital experience teams to determine content structure and priorities.

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TREND Educational Retailer – Catalog Copy

Client: TREND Enterprises

Description: Developed all creative copy for biannual catalog, which mails to a half-million teachers and educational dealers domestically and internationally.

TREND Educational Retailer – Print ad and activity sheets

Client: TREND Enterprises

Description: Wrote copy for print ads in national education and trade publications. I also created copy for marketing materials, including activity sheets, sell sheets, and trade show booth and retail signage. (Fun fact: Those book reports on the "Buggy for Books" activity sheet bulletin board were made by yours truly.)